Studies and researches
Vol. 13 Issue 2 - 12/2021
The Technology Acceptance Model and Learning Management System: A Study on Undergraduate Tourism and Hospitality Students
The
roles of educational online tools are very prevalent in the current time due to
the advancement in technology, digital transformation, and the better speed of
the internet. The digital platform is the most preferable and convenient
platform to support advanced educational practices. Being a prominent study
tool to manage the lectures, study materials, assignments and other necessary
elements related to academics, the learning management system (LMS) has been
implemented in most institutions, especially after the lockdown amid the
COVID-19, pandemic. The purpose of this paper is to investigate the level of
acceptance of the LMS in the North
Indian regions of Punjab, Himachal Pradesh, and Haryana with the
adoption of the Technology Acceptance Model (TAM) framework. To check the
hypotheses (framed as per the TAM model), the structural equation model (SEM)
has been applied which reveals that the acceptance level and the adoption of
the LMS system is quite low across the chosen population. The complexity and
the novelty of technology in addition to the alternative options of LMS can be
the reason for the lower level of acceptance and adoption. The exact reason for
the lower level of adoption can be explicitly understood from future research.
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Keywords:
technology acceptance model (TAM), learning management system (LMS), online education, online learning platform, COVID-19
JEL:
I23, O39
technology acceptance model (TAM), learning management system (LMS), online education, online learning platform, COVID-19
JEL:
I23, O39